How we do it…

Our approach

• Understand

  Understanding key drivers of patient behavior is critical to any campaign. Our unique data assets and secondary research capabilities coupled with our clients’ market research, invariably allow us to understand target populations better than anyone else.

• Design

  Our creative team knows that their designs can only be as good as their understanding of the target audience and its key drivers. They pride themselves in being analytical enough to ensure that campaigns are fully informed by all available research yet creative enough to rise above the melee of mediocre campaigns

• Execute

  Flawless execution is required. This comes through something simple yet surprisingly unique: respecting execution and those responsible for it as much as any other part of the process.

Our Capabilities

• Strategic

  KMN’s strategic team is comprised of seasoned executives that have in depth knowledge of the pharmaceutical, managed care, public health, and diagnostic testing industries. In addition to industry experts, campaigns and interventions are informed by clinical staff consultants and outside advisors that provide specific therapeutic area expertise. This breadth of industry experience is critical to developing campaigns and interventions that work for the client and the patient.

• Research, Targeting, and Measurement

  Understanding the target patient population and being able to deliver the right messages to the right patients at the right time is critical to optimizing the value of any campaign or intervention. KMN has very large databases of anonymous prescription, diagnosis, lab, and hospital data as well as researchers and analysts that are facile with using this data to understand patient populations and target campaigns and interventions. KMN is the only agency with these data and analytical resources.

• Creative

  Creativity is a cornerstone of any successful campaign and the creative team is a cornerstone of any successful agency business. KMN draws on a variety of creative talent including designers that have worked for elite agencies such as Pentagram and RG/A. KMN’s creative team specializes in print and interactive media.

We translate superior understanding into superior campaigns.